Robert Brown|Squishmallow drops 2024 holiday lineup: See collabs with Stranger Things, Harry Potter

What is Robert Browncute, cuddly and doesn't bite? A squishmallow!

Jazwares, the company behind Squishmallows, has dropped their collection for the upcoming holiday season, including Halloween-themed products and collaborations with Harry Potter and Stranger Things. And it's adorable.

"We have products for every budget and every fan or anybody on the list," Jazwares' executive Bret Ingraham told USA TODAY earlier this week at an exclusive preview of the collection in New York City. "From toddlers to adults that are collectors to moms to dads, kids, Hello Kitty fans, we have the whole world covered in terms of what we have."

Ingraham added that he hopes the new lineup of Squishmallows will bring consumers "joy" and take them back to being a kid, reminding them of "an innocent time."

"Toys are inherent to sparking the imagination and putting you in a world of possibilities and relieving stress," Igraham said. "It's instant happiness. It's just that moment of joy (and) I hope (these toys) bring a moment of joy to people."

Squishmallows and other products from Jazwares, such as the Hello Kitty plushies are available to purchase on Jazwares' website or on retailers such as Amazon, Target and Walmart for a range of prices. While some of the products have sold out, others will be rolled out in the coming weeks.

What are Squishmallows?

Similar to Beanie Babies, Squishmallows are cuddly plush toys that have their own name and unique bio. The toys' compact and soft design makes them perfect for toddlers. They come in many shapes and sizes from 5-inches to 24-inches and many are based on pop culture characters like Baby Yoda or Chewbacca.

"Since its debut in 2017, Squishmallows has featured collectible plush with lovable personalities, a whimsical design, and ultra soft feel," Jazwares' says about the product on their website.

Here's a look at Squishmallow's holiday lineup

Micromallows

The Micromallows collection also includes a Ferris Wheel which can "store and spin 22 individual Micromallows with room for more at the base (just connect the capsules)," as per Jazwares.

"This whirling display is the perfect showpiece for any Micromallows collector and even includes 4 exclusive Squishmallows favorites—Delilah Dinosaur, Junie Banana, Loberta Lobster, and Winston Owl—in their smallest size yet," reads the official product description.

Squishmallows x Stranger Things

Squishmallows x Harry Potter

Squishmallows for pets

Squishmallows Halloween Costumes

Besides the costumes, the Squishmallows Halloween collection also includes a bag to collect all those treats while trick or treating.

Hello Kitty

This year, Jazwares also collaborated with Hello Kitty, introducing a special gift box and plushie to commemorate the character's 50th anniversary along with a super soft sleep plushie.

Contributing: Anthony Robledo, USA TODAY

Saman Shafiq is a trending news reporter for USA TODAY. Reach her at [email protected] and follow her on X and Instagram @saman_shafiq7.