Current:Home > MarketsRekubit-Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Zenith Investment School
Rekubit-Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
PredictIQ View
Date:2025-04-10 11:39:08
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be Rekubitdonated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (6224)
Related
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- Lizzo Clarifies Comments on Quitting
- When does the final season of 'Star Trek: Discovery' come out? Release date, cast, where to watch
- Lawmakers in GOP-led Nebraska debate bill to raise sales tax
- Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
- Gov. Ron DeSantis suspends Orlando city commissioner accused of stealing 96-year-old's money
- Saddle up Cowgirl! These Are the Best Western Belts You’ll Want to Pair With Everything
- SUV rams into front gate at FBI Atlanta headquarters, suspect in custody
- South Korean president's party divided over defiant martial law speech
- Inside Nicholas Hoult’s Private Family Life With Bryana Holly
Ranking
- Louvre will undergo expansion and restoration project, Macron says
- Travis Kelce Shares Biggest Lesson He's Learned from Taylor Swift
- Best Sunscreen for Every Part of Your Body, Including Sunscreen for Over Makeup
- To the parents of a newly-diagnosed child on World Autism Day: One day you will bake a cake
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Storms cause damage across Ohio, Kentucky, Tennessee; millions still face severe weather warnings
- Reigning NBA MVP Joel Embiid starts for Philadelphia 76ers after long injury layoff
- Scathing federal report rips Microsoft for shoddy security, insincerity in response to Chinese hack
Recommendation
Could your smelly farts help science?
Wisconsin power outage map: Winter storm leaves over 80,000 customers without power
This mob-era casino is closing on the Las Vegas Strip. Here’s some big moments in its 67 years
California law would give employees the 'right to disconnect' during nonworking hours
A South Texas lawmaker’s 15
Man arrested after allegedly filming his brother strangling their sister to death in honor killing in Pakistan
Get $40 Off Bio Ionic Curling Irons, 56% Off Barefoot Cardigans, 50% Off DreamCloud Mattresses & More
Amid surging mail theft, post offices failing to secure universal keys