Current:Home > MarketsThe happiest country in the world wants to fly you in for a free masterclass -Zenith Investment School
The happiest country in the world wants to fly you in for a free masterclass
View
Date:2025-04-13 11:06:36
Finland, which has held the title of happiest country for six years running, is now looking to teach the rest of the world a thing or two.
The Nordic country is hosting a four-day happiness masterclass in June, and its tourism board says 10 lucky applicants will get to go for free. Others will be able to study (and hopefully cheer) up virtually when it later becomes available online.
"A question we often get is: 'How are you so happy?'" Heli Jimenez, senior director of international marketing at Business Finland, said in a statement. "We believe Finnish happiness stems from a close relationship with nature and our down-to-earth lifestyle: it's not some mystical state, but a skill that can be learned and shared."
Finland is marketing itself as uniquely positioned to take on the challenge, having just clinched the top spot in the World Happiness Report yet again (the U.S., in contrast, is ranked 15th).
Happiness and well-being can be measured in many ways, including through people's own reported satisfaction with their lives, as researchers note. The World Happiness Report focuses on six factors to help explain it: social support, income, health, freedom, generosity and absence of corruption.
Finnish tourism authorities have a few ideas for why people there are consistently so content, including low levels of crime and corruption, efficient public services and access to nature.
Now they want to "help people find and master that Finnish state of mind" — saunas and pine forests included.
"We've chosen the best coaches, one of the most breath-taking resorts in Finland, and a time in the early summer amid the beautiful Finnish nature for our masterclass," Jimenez says. "We feel it's a really unique opportunity to discover something wonderful and valuable: anyone curious should definitely apply."
What the class entails
The happiness crash course will be divided up into four main themes — food and well-being, health and balance, design, and nature and lifestyle — and taught by four coaches who are experts in various fields. Officials say a more detailed program is on the way.
It's slated to run from June 12-15, with participants arriving the day before and departing the day after.
They'll stay at the Kuru Resort, a luxury resort in the Finnish Lakeland region that organizers describe as "surrounded by fragrant pine forests and breath-taking views."
Each participant will get their own villa with panoramic windows, as well as a private sauna and spa.
Because the program emphasizes good sleep and a digital detox, organizers say, the villas have no TVs (though in-room WiFi will be available) and even the bedding has been approved by sleep specialists.
"Every minute detail [at] the resort is designed to help you wind down and relax — fragrances, sounds and materials included," they add.
Participants' travel and accommodation expenses will be covered. But they have to hold up their end of the deal: They'll be filmed throughout their visit, with that material to be used in Visit Finland's communications and advertising.
How to apply
Officials say anyone over the age of 18 can apply for the masterclass, either individually or with a friend, relative or partner.
They're looking for people who speak English, aren't representing brands or companies and are comfortable being filmed.
"We are looking for outgoing people who are interested in comprehensive wellbeing and Finnish nature," they say. "You don't have to be a self-help enthusiast or have survival skills in Finnish nature. All we want is an open mind."
To apply, people must fill out an online form and complete a social media challenge on either Instagram or TikTok.
The challenge: Create content, preferably a video, showing "what things make you believe you may be secretly a Finn," and explaining why you want to take the masterclass.
"Are you the type of person who would much rather go to a forest than to a party? One who feels absolute desperation when running out of coffee? Prefers washing up in a lake rather than in the shower? That's just your inner Finn," Visit Finland said in an Instagram post announcing the challenge.
Applications will close on April 2, and winners will be publicly announced — on social media, of course — a month later.
veryGood! (392)
Related
- Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
- Frank Borman, Apollo 8 astronaut who orbited the moon, dies at age 95
- Wildlife refuge pond in Hawaii mysteriously turns bright pink. Drought may be to blame
- Hear Dua Lipa's flirty, ridiculously catchy new song 'Houdini' from upcoming third album
- All That You Wanted to Know About She’s All That
- Satellite photos analyzed by AP show an axis of Israeli push earlier this week into the Gaza Strip
- What is Veterans Day? Is it a federal holiday? Here's what you need to know.
- Drinks giant Diageo sees share price slide after warning about sales in Caribbean and Latin America
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- The Excerpt podcast: More women are dying from alcohol-related causes. Why?
Ranking
- Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
- Daily room cleanings underscores Las Vegas hotel workers contract fight for job safety and security
- Home and Away Actor Johnny Ruffo Dead at 35
- 2024 Grammy award nominations led by SZA, Billie Eilish and Phoebe Bridgers
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- Portugal’s president dissolves parliament and calls an early election after prime minister quit
- Independent inquiry launched into shipwreck off Greece that left hundreds of migrants feared dead
- Belmont University freshman Jillian Ludwig dies after being shot by stray bullet in Nashville park
Recommendation
Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
It's time to get realistic about cleaning up piles of trash from the ocean, study argues
Southern Charm: You Won't Believe Why Taylor Ann Green Slept With Ex Shep Rose
Apple Pay, Venmo, Google Pay would undergo same scrutiny as banks under proposed rule
See you latte: Starbucks plans to cut 30% of its menu
Koi emerges as new source of souring relations between Japan and China
British judge says Prince Harry’s lawsuit against Daily Mail publisher can go to trial
Sex therapist Dr. Ruth is NY's first loneliness ambassador – just what the doctor ordered